Three Blades...Surrounded by Soft Protective Cushions.The cushions gently smooth out your skin so the three blades safely shave you close, closer, closest.Pivoting Rounded Head.Hugs your curves and fits easily into hard-to-shave areas.Indicator Strip with Aloe & Vitamin E.The blue stripe fades away when you are no longer getting the optimal Venus shave.ShowerSafe Blade Refills.Individually sealed to be stored in the shower.

GILLETTE INTRODUCES TWO NEW HIGH-PERFORMANCE VENUS RAZORS

BOSTON, December 16 , 2004 – The Gillette Company today announced the upcoming launch of two new high-performance women's razors, broadening the portfolio of the top-selling Venus brand, the world's most successful franchise in female shaving.

The two new razors are Venus Vibrance™, the first power wet shaving system for women, and Venus Disposable, a premium-performing disposable razor. Both razors incorporate technological and design enhancements to better address the specific shaving needs of women.

“The introduction of Venus Vibrance and Venus Disposable reflects Gillette's commitment to product innovations that drive category growth,” said Peter K. Hoffman, President, Blades and Razors, The Gillette Company. “With Venus Vibrance, we are offering the world's best shaving performance through our power wet shaving technology, while Venus Disposable offers the category's best technology in a disposable razor. These new products reinforce Gillette's leadership position in female shaving."

Since its launch in 2001, Venus has generated cumulative retail sales of more than

$2 billion. Venus is the number one female razor in the world, with a consumer base of more than 40 million women.

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